CPG brands, retailers, agencies and solutions providers are invited to a free in-person happy hour event bringing the commerce marketing industry together on May 24.
The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.
The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.
Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.
The snack brand pays homage to the region where hard pretzels originated and asks consumers to share how they "Just Add Gold" to their lives for a weekly chance to win cash.
Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.
Hearst leverages Chicory's full suite of publisher-tailored ad solutions and contextual commerce across 17 food brand sites, including "Delish" and "The Pioneer Woman."
The division will integrate all of Inmar Intelligence and Aki’s media offerings in one organization, nearly two years after Inmar acquired the digital marketing company.
