CPG

The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.

Viral social media condiment Pink Sauce launched exclusively at Walmart in January through a manufacturing partnership between creator Chef Pii and Dave’s Gourmet.

P2PI chats with Giant Eagle and Criteo about the promise of retail media, the education still needed in the space and advice for CPG brands.

Circana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments.

The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart.

The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.

The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience.

Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report. 

The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.

Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.