CPG

Doritos After Dark pilots a special ghost kitchen menu in several metro areas and a pop-up event in Los Angeles.

Chicory recently surveyed more than 2,000 U.S. consumers to understand how digital recipe usage is changing amid inflation and accelerated digital adoption.

The Learn & Earn program aims to help shoppers make healthier, more informed POS decisions through in-aisle signage and branded mobile content and exclusive incentives.

BodyArmor gave Wawa an exclusive sweepstakes activating its sponsorship of The Mamba & Mambacita Sports Foundation, a nonprofit providing opportunities for underserved athletes.

The Ferrero Group has agreed to purchase fellow family-owned CPG manufacturer Wells Enterprises, its operations and its ice cream brands.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

The brand enters a new category after its incubator develops plant-based jerky treats for dogs.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.