CPG

The Procter & Gamble brand is selling its seasonal Pumpkin Spice Latte deodorant and body wash exclusively at Walmart this fall.

​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.

Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.

The sausage brand leveraged social, in-store and retail media to reach shoppers.

Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.

Our proprietary research examines the potential of AI from a marketer’s perspective, showing how they plan to move from test-and-learn to full adoption.

P2PI chats with Uber and Criteo about the promise of retail media, fragmentation in the space and looking beyond short-term sales.

United Natural Foods will take the stage with retail marketing agency Threefold to give an exclusive look at how CPGs can tap the previously unaddressable independent grocery shopper market in the next era of retail media.

Ahold Delhaize’s Stop & Shop tied in to the back-to-school season by spotlighting its ongoing school food pantry program and the CPGs that support it.

The “Bratsgiving” sweepstakes at United Natural Foods’ chain is part of Johnsonville's annual summer campaign.