CPG

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.

Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.

We present a case study for this 2024 REGGIE Award winner: Untold Beauty.