Newell Brands, Kenvue, Omnicom & Others Join Retail Media Summit Canada Agenda
P2PI has added three more panels to the agenda for Retail Media Summit Canada, taking place Feb. 10 at the Toronto Congress Centre. The newly announced sessions tackle some of the most pressing issues facing retail media leaders today, from organizational alignment and shopper behavior to the realities of agentic commerce.
Newell Brands, Kenvue on Organizational Alignment
As retail media continues to scale, many brands are finding that technology investments and data alone aren’t enough. True success depends on how well teams, incentives and budgets are aligned internally.
In this session, CPG leaders will share hard-earned lessons on how to “sell” retail media internally, realign teams and position budgets for maximum impact.
“Organizational Alignment for Retail Media Success” will feature:
- Vidya Jagannathan, digital marketing manager, Newell Brands
- Matthew Maruscak, senior team lead – Amazon & e-commerce capabilities, Kenvue
- Cyndi Loza, senior editor, Path to Purchase Institute
Research Panel: Decoding the Modern Shopper
Today’s shoppers are navigating a fragmented path to purchase — moving seamlessly between physical stores, social platforms, streaming media and AI-powered discovery tools. Understanding how and where decisions are made has never been more complex or more critical.
This research-driven panel will unveil fresh insights into shopper behavior and perceptions across key touchpoints, exploring what influences conversion by channel, category and retailer, as well as what brands and retailers need to know to meet shoppers where they buy.
“Research Panel: Decoding the Modern Shopper: Where, Why and How They Buy” will feature:
- Adi Kapur, team lead – CPG partnerships Canada, Uber Advertising
- Jordan Witmer, managing director – retail media, Salt XC
- Cyndi Loza, senior editor, Path to Purchase Institute
Agentic Commerce – Incremental Channel or Industry Disruptor?
Agentic AI has quickly become one of the most talked-about trends in commerce, but questions remain about its true impact on shopping behavior and retail media strategies.
This panel will cut through the hype to examine how agentic commerce is emerging in practice, why predictions of fully autonomous shopping may be overstated, and what the near-term evolution of agent-led shopping actually looks like for brands and retailers.
“Agentic Commerce – Incremental Channel or Industry Disruptor?” will feature:
- Lucy Baumgartner, managing director, commerce & retail, Omnicom Media
- Janine Flaccavento, managing director, Canada, Criteo
- Mateusz Grobel, e-commerce team lead, Danone
More About RMS Canada
RMS Canada’s agenda focuses on omnichannel execution, measurement, monetization and the unique dynamics shaping Canada’s retail media ecosystem. The one-day event will bring together leaders from Canadian and global retailers, brands and solution providers to address the most pressing challenges in retail media today.
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