CPG

Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

Expanding the own brand assortment is just one part of the retailer's upcoming growth plans.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance. 

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

A new partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO.

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.

Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°.