CPG

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

The retailer's CMO, a Retail Media Summit keynoter, explains why the collaboration will amplify shopper savings.

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

A limited-edition launch sends candy lovers to stores through a global activation.

Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.

The platform will be embedded across Coty's consumer beauty brands, enabling creative and marketing teams to generate, deploy and optimize visual content with greater speed, scale and efficiency.

Why brands and marketers are falling short and where the opportunity lies.

The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit with can’t-miss sessions, speakers and strategic discussions for the event, June 2-4 at the Palmer House Hilton in Chicago.