CPG

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.

The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026.

From creating a retailer investment matrix and breaking internal silos to embracing social commerce and AI tools, Mars Snacking's Kelly Spehar and Monster Energy's Ben Galvin detail their retail media strategies and work to meet shoppers where they are and where they want to discover.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

A P2PI LIVE keynote panel discussion details Ace's programs benefitting Children's Miracle Network Hospitals.

Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems.

The RMN's automated, AI-driven weekly summary, "Agent Monday," is part of a wave of updates focused on helping CPG brands stay nimble as consumer trends change and access data and insights faster.

Mark your calendar for Path to Purchase Institute events in 2026. Members receive discounts on registration.