CPG

The retailer's new seasonal assortment includes new products and on-trend items, all designed to enhance discovery.

A creative OOH campaign near ShopRite locations increased awareness and connection outside of stores.

With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.

Procter & Gamble is embedding AI across its enterprise to yield new efficiencies and better meet shifting consumer needs.

Recent trends, in-store inspiration and a member Q&A.

Find out how 21 RMNs fared in this year’s report. Plus, see how CPG organizations are shifting budgets, structuring teams and preparing for what’s next in retail media.

Though it underscored a maturing landscape, P2PI's latest Retailer Media Network (RMN) Ratings report pointed to continued challenges for CPG brand organizations working with RMNs.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

The brand is setting up a "ski thru" event at Ontario's Blue Mountain Resort.

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.