CPG

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers.

Executive Editor Tim Binder shares his observations about brands getting long-term/permanent displays at an Albertsons Cos. banner and elsewhere.

Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

The creative mind behind some of today’s most successful CPG brands will explore modern brand strategies and the evolving retail landscape.

Discover how major CPG companies like Bimbo Bakeries, Bob Evans and retailers like Ulta Beauty and Harris Teeter are strengthening shopper connections and driving conversions.

The brand's 2025 new-year program is its largest marketing investment with the retailer to date.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.

See what other marketing leaders have joined the event's lineup of powerhouse speakers.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.