CPG

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B.

KCL and Unilever share insights into Gen Z's grocery savings habits, shopping behaviors and savings strategies for brands and retailers.

Session by session notes of the May event compiled by the editors of the Path to Purchase Institute.

President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates.

We're keeping the nomination window open through June 6 for our 10th annual awards program.

Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon.

When considering candidates for selection each year, P2PI editors start with their work in the discipline.

Brandmovers' team of loyalty and promotions experts share examples of where and how their clients in regulated industries are creating success.