CPG

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.

Easily post openings and connect with top-tier candidates from P2PI’s highly relevant audience — saving time and recruiting costs.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

Campbell’s names new snacks president and chief growth officer as longtime executive exits.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

Mealme.ai, a provider of embedded transaction functionality, is a flagship integration partner in this expansion along with other commerce-optimizing tools.