At Retail Media Summit Canada, Amar Singh, senior director of retail insights at Kantar, explained how agentic AI is poised to handle research on a shopper’s behalf right through to purchase.
Executives from The Fresh Market, Pompeian, and Cibo Vita share proven strategies and best practices for CPG brands looking to capture the attention and loyalty of today's fast-moving consumers across digital and physical shelves.
Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.
The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.