Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Customer-Loyalty Programs Offer Potential, Challenges Test Campaign Sets Up Launch for Stupendous Redirects Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values Klever-Kart Guides Consumers In-Store Fuji Photo Film: Picture Perfect P-O-P Fuji Photo Film has increased market share and brand presence via secondary display locations that promote impulse sales of film and one-time-use cameras. Meijer Fuel Rewards Program Continues to Expand Comparison Methods for Identifying Heavy Users American Greetings Beyond the Holidays Tylenol PM: From Night to Day The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program First Previous 171 172 173 174 175 Next Last
