Borders Raises Its Voice Campbell's Kroger E-Labels for Education A case study from the Promotion Marketing Association's 2009 Reggie Awards Kimberly-Clark Celebrates Breast Cancer Survivors A case study from the Promotion Marketing Association's 2009 Reggie Awards Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Dove Self-Esteem Month at Walmart A case study from the Promotion Marketing Association's 2009 Reggie Awards U.S. Smokeless Tobacco's 'Extreme 24-Hour Challenge' A case study from the Promotion Marketing Association's 2009 Reggie Awards Putting the Shopper in Your Shopper Marketing Strategy Walmart's Adams Joins SmartRevenue 'The Hub:' Making Retail Magic An emotional connection at retail pulls shoppers and creates loyalty. 'The Hub:' The Three-Percent Club Brands that empathize both rationally and visually get more attention at the shelf. First Previous 171 172 173 174 175 Next Last
