2009 Shopper Insights Update How are brands collecting insights now; what methods could be used down the road? Display Producers Aid in Activating Insights Brands say they'll take care of the upfront shopper research but look to producers for post-program analysis and help in putting shopper research to use In-Store Media: Stop & Shop's Scan It! In-Store Ads Go a la 'Kart' Hall of Fame Profile: Patrick Hare Aligning Shopper Segmentation Systems Campbell's Targets Kids Via First Major Movie License IRI's Times & Trends: Private Label 2008 Shopping patterns shift in a transforming economy Product Report: New Technologies for Digital Signage Tools that Measure Content Effectiveness, Optimize ROI, and Predict Visual Impact Shaping Retail: The Use of Virtual Store Simulations in Marketing Research and Beyond First Previous 173 174 175 176 177 Next Last
