Move Over Godzilla -- Here Come the Hooper's Hooch Lemons! One Taste and You're Hooched, Dude ... Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. P-O-P for HMR Supermarket retailers say they are going to put a lot more effort into the "home meal replacement category. Is there an opportunity here for consumer product marketers as well? Customer Needs Drive Motor Vehicle P-O-P The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused. Price Pfister, Teledyne in Home Depot Launch Kodak Launches Picture-Perfect Sticker Kiosk C-Store P-O-P An exclusive survey of convenience store retailers offers insight into their merchandising needs and policies. Corvette Tower Graces Showrooms Milk Industry Foundation Promotes Got Milk? Celebrity Calendars 1998 P-O-P Trends Report Does P-O-P Measure Up? Stroh's Link with Stooges, Golf Promotes Sales Taylor Made Golf Co.: A Drive to Win Taylor Made forever changed the game with the creation of the Metalwood. Now it's rewriting the rules of golf merchandising. First Previous 174 175 176 177 178 Next Last