For the Love of the P-O-P Game In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field. Home Depot Hones Methods for Building Customer Knowledge Kornblum to Discuss Toys "R" Us Overhaul Automotive P-O-P Shifts Into High Gear Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience. Best Buy's Damian Simplifies the Complex SoBe Introduces New 'Brew' Get on the bus, Gus! P-O-P Show Keynoter To Talk "Retail Theater" Car-Talkers Help Ford Dealer Move Cars Off the Lot Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Point-of-Purchase Tobacco Environments and Variation by Store Type A federal report on alcohol display and signage frequency Tic Tac Offers 'Incredible' Merchandising Program Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs First Previous 170 171 172 173 174 Next Last
