From Wall Street to Sesame Street Verizon Measures Digital Signage Effectiveness Dick's Supports Self-Sufficiency Coke Tests RFID-Enabled Soda Dispenser Emotion-Sensing Software Could Aid Market Research Column: Measurement Matters. . . Borders Raises Its Voice Kimberly-Clark Celebrates Breast Cancer Survivors A case study from the Promotion Marketing Association's 2009 Reggie Awards Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Campbell's Kroger E-Labels for Education A case study from the Promotion Marketing Association's 2009 Reggie Awards First Previous 170 171 172 173 174 Next Last