'The Hub:' Making Retail Magic An emotional connection at retail pulls shoppers and creates loyalty. 'The Hub:' The Three-Percent Club Brands that empathize both rationally and visually get more attention at the shelf. Bacardi 'Samples' New Rum Flavor In-Store Building a Shopper Marketing Department Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy ExxonMobil Pays Cardholders Collaboration: More Talk Than Action Survey uncovers gaps, opportunities in retailer/manufacturer collaboration Walgreens Names Key Shopper Segments VP of retail marketing discusses upcoming in-store changes A Rising Category Lifts All Brands Dr Pepper moves from brand centric to shopper centric Retailers Savor Insights from Dreyer's Strategy lands category advisor seats at Walgreens, Kroger and Wegman's Walgreens, Goliath Say RFID Doubled Execution Rate First Previous 172 173 174 175 176 Next Last
