A Rising Category Lifts All Brands Dr Pepper moves from brand centric to shopper centric Retailers Savor Insights from Dreyer's Strategy lands category advisor seats at Walgreens, Kroger and Wegman's Walgreens, Goliath Say RFID Doubled Execution Rate Zicam Mobile App Helps Consumers Manage Colds and Flu Category Report: OTC Drug Reformulation The economy is fueling sales of private-label drugs; brands look to new products, ideas, sizes, strengths, benefits Optimizing Center Store Meal Shopping A case study on shoppers and convenience meals Shopper Insights Study 2009 Identifying ways to close the 'insight to activation' gap 2009 Shopper Insights Update How are brands collecting insights now; what methods could be used down the road? Display Producers Aid in Activating Insights Brands say they'll take care of the upfront shopper research but look to producers for post-program analysis and help in putting shopper research to use In-Store Media: Stop & Shop's Scan It! First Previous 172 173 174 175 176 Next Last
