Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. Virtual P-O-P Peapod's 'cyber-merchandising' may help marketers hone promotions Burger King Virtual Fun Center Builds Loyalty Study Targets Consumer Acceptance of Technology at Retail Kayser-Roth Promotes "Buy Three, Plant A Tree" Sock Promotion Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display Just Born Sweetens Cross-Promotion Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Research Before Production: the Key to Successful P-O-P The Mirage of Promotional Lift Do price promotions really pay out? California Apple Commission Promotes Animated Seedman Character Trek's P-O-P Banners Sacrifice Brand Imagery for Sales Info First Previous 172 173 174 175 176 Next Last
