Losing Loyalty: The Consumer Defection Dilemma A study conducted by Pointer Media Network in conjunction with the CMO Council. SABMiller Taps In-Store Measurement Tool Marketing a Safe Social Network New chip game to launch nationally this month at retail Dairy Queen Adds RFID to Mobile Rewards Program Capturing Shoppers with Effective In-Store Triggers New Tuna Pouches Market Convenience From Wall Street to Sesame Street Verizon Measures Digital Signage Effectiveness The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years Dick's Supports Self-Sufficiency First Previous 169 170 171 172 173 Next Last