OOH media company Clear Channel Outdoor and data marketing provider Aqfer are enhancing secure data collaboration capabilities through interoperable data clean rooms.
From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.
The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.
A new contract with Eagle Eye Solutions will help the supermarket enhance its loyalty program and scale the number of broadcast and targeted offers available.
Heart & Soul Marketing will develop a fresh brand campaign for Giant Food by leading the creative concepting and development for television, out-of-home, seasonal and in-store.
Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.
