Collaboration

The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.

Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.

The P&G-owned skincare brand partnered with Ulta Beauty to celebrate its brand-designated micro-holiday, “Embrace Your Skin Day.”

Swedish companies Pricer and Epishine have joined forces to create a sustainable solution for powering ESLs through indoor ambient light.

As part of its reentry into physical retail, the digital native rolls out to 600 Sephora locations in the U.S. and Canada — while also opening a new flagship store in New York.

The Independent Grocers Alliance has entered into a marketing agreement with Ideal by Design House to provide an on- and off-platform network.

Petco doubles down on the retail partnership by expanding its presence inside the Canadian lifestyle retailer’s stores.

As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.

Trellis has partnered with the Walmart Connect API to automate key components of the retail giant’s advertising platform using AI.

Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.