Collaboration

Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March.

Pet Honesty celebrates five years in business by rolling out cat supplements and marking a new retailer partnership with PetSmart, now making the brand available in 7,000 stores total.

The network combines Foodland’s privacy-protected, first-party data and CitrusAd’s relevancy algorithm.

The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory.

Recent retail news includes CVS adding self-care SKUs designed with input from the disabled community, and Whole Foods planning to install Amazon technology in stores that lets shoppers pay with a wave of their hand.

Through an integration between the two partners, IAS can enable viewability and invalid traffic (IVT) measurement for Criteo's network of retail media partners.

Focusing on rural communities, the retailers are expanding the pilot program from 15 Lowe's stores to nearly 300 locations by year-end.

Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.