Category Management

PepsiCo’s Gatorade gave 7-Eleven an exclusive launch window for its limited-edition Midnight Ice Thirst Quencher flavor this month.

Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey.

This latest investment comes a year after Acosta introduced its unified brand collective, combining its omnichannel retail, marketing and foodservice agencies.

The retailer's data analytics solutions suite extends to Walmex in Mexico first, helping suppliers enhance their physical and digital shelf strategy using retailer data.

The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool.

Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers.

Abbott-Action's Michelle Conca provides a comprehensive look at how packaging shapes consumer behavior and shares strategies for leveraging its power effectively.

The burning inquiries include targeting, measurement and investments.

The IAB's Jeffrey Bustos discusses openRTB and how his organization is tailoring programmatic specifications for today's retail media landscape.

Pamela Velarde is a longtime believer that change is the only constant. It’s a guiding mantra for her in many ways.