Fromm International Intros Salon Shears Coppertone Updates Fun Center Old-Fashioned Theme is Core of Caswell-Massey Marketing Strategy Prescriptives Pencil Place Encourages Shoppers to Sample Aloe Up Introduces Two Displays Colgate Rolls Out Displays for Wave Toothbrush Revlon Backs Vital Radiance with Countertop Displays Fun, Convenient Packaging Key to P-O-P New Niches, Market Pressures Drive Cosmetic Display Trends Communicating Elegance An Interview with James Detwiler, Director, Chanel Package Development First Previous 284 285 286 287 288 Next Last