P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.
Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.
Report says Millennials are expected to lead spending this year, particularly online, as '90s nostalgia continues to grow in popularity and find its place in today’s pop culture trends.
"Crayola x Kohl's" will officially roll out Oct. 2 and include apparel, accessories, gifts, impulse buys and home decor inspired by the brand’s iconic crayon colors.
The retailer's parent company also launched a new Canadian home and decor retail brand called Rooms + Spaces, which includes 1,500-2,500-square-foot Toys R Us store-within-a-store concepts.
