The retailer's parent company also launched a new Canadian home and decor retail brand called Rooms + Spaces, which includes 1,500-2,500-square-foot Toys R Us store-within-a-store concepts.
Once dormant Zellers is continuing its comeback with plans to open more pop-up shops and permanent store experiences inside Hudson's Bay department stores.
As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana.
The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.