Beauty

MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.

Data shows that the health and beauty category has more momentum and competition than ever before.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

Recent news includes retailer plans to grow their footprints or renovate existing locations.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.