Beauty

Recent retail news includes Walmart bringing back a popular pet service for loyalty members.

Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.

Revolution Beauty is building buzz for the Aug. 15 premiere of the fourth season of Netflix’s “Emily in Paris” by bringing its tie-in makeup collection to brick-and-mortar — exclusively at Target.

Procter & Gamble activated its National Football League sponsorship at Meijer alongside a bulk-purchase incentive.

MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.

Data shows that the health and beauty category has more momentum and competition than ever before.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

Recent news includes retailer plans to grow their footprints or renovate existing locations.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.