Walmart

The warehouse club chain is leaning into technology to improve efficiency and enhance personalization.

Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity.

Conway’s appointment took effect May 5. 

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.

Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.