Walmart

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

The first segment of a new video series from the Path to Purchase Institute interprets the latest retail happenings at Walmart with actionable takeaways for brands working with the retailer.

The warehouse club chain is leaning into technology to improve efficiency and enhance personalization.

Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity.

Conway’s appointment took effect May 5. 

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”