Walmart

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity.

Conway’s appointment took effect May 5. 

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.

Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.

About 60% of shoppers spend $20 or less on cleaning supplies per month, according to Breaktime Media.