Walmart

The offering builds on Walmart’s $1 billion commitment to skills training through 2026.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth.

Back-to-school shopping this year is a moment of emotional significance combined with stress. Brands that recognize this deeper purpose can build lasting loyalty.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

The launch comes as major retailers such as Walmart are also preparing for a future shaped by agentic AI.

From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals.