Walmart

P2PI members are invited to attend a 60-minute educational webinar exploring the impact on performance metrics and how relevance is fueling emerging technologies in the retail search landscape.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month.

The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Grocery stores and Walmart are the top candy purchasing destinations for the spooky holiday, according to data from Breaktime Media.

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.

The International Textile & Apparel brand was able to achieve a 4-to-1 return on ad spend ahead of the 2023 holiday season by enrolling in Walmart Fulfillment Services and working with Walmart Marketplace solution provider SellCord to optimize its Walmart.com presence.

Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.