Walmart

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.

Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.

About 60% of shoppers spend $20 or less on cleaning supplies per month, according to Breaktime Media.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

The brand launched its 360 Travel System last summer with an omnichannel campaign targeting shoppers who prioritize affordable, stylish and innovative baby gear.