P2PI's retailer profiles are updated and added to regularly with e-commerce news, retail media developments, collaborations and more. Here is a sampling of recent activity — which is updated biweekly.
CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.
The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter.