Ulta Beauty

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.

Learn about “Ulta Beauty World,” happening this spring in San Antonio.

The retailer plans to open five eyewear shop-in-shops later this year, with more planned for 2026.

A new partnership leverages the retailer's inventory data to create a localized, omnichannel commerce experience.

Costco, Ulta Beauty, Walmart and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Best Buy, Target, 7-Eleven Canada and others unveiled store initiatives and updates during the month.

The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.  

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer.