Sam's Club

Jordan Berke, founder of Tomorrow Retail Consulting, kicked off the final day of Future Forward with a keynote exploring digital in-store engagement and what he calls “the immersive journey of retail.”

The AI and video exit technology, built in-house to speed up the purchase-to-exit process, has rolled out to 20% of clubs in four months.

Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI.

Recent news includes retailer plans to grow their footprints or renovate existing locations.

The expanding chain offers plenty of brand opportunities while distinguishing itself from its channel rivals.

While retailers are increasingly leveraging technology to enhance the in-store experience and address labor challenges, investments in micro-fulfillment centers have slowed slightly.