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Retail Radar: Walmart's New Chief Merchant; Amazon's New Shoppable Feature

PetSmart Maximum Effort
Maximum Effort

Path to Purchase Institute members have access to regularly updated retailer profiles. Recent news includes Amazon's shoppable app and Kroger reaching a sustainability milestone. 

Walmart's New Chief Merchandising Officer

The retailer has promoted 24-year company veteran Latriece Watkins to the recently vacated role, effective immediately. 

Amazon's In-App Platform

The e-commerce giant has expanded shopability with a TikTok-like feed that lets users shop content creators' videos and images. It also launched Amazon Anywhere, an immersive "phygitalshopping experience enabling the sale of physical products within video games, mobile apps and interactive virtual environments.

PetSmart Campaigns for Strays

The retailer's nonprofit organization stays true to its pet causes, this time with an ad, created in partnership with actor Ryan Reynolds' marketing agency Maximum Effort, featuring comedian Dana Carvey impersonating King Charles III. His royal decree: Consider adopting a shelter pet rather than a purebred.

Sam's Club Solution Providers

The warehouse giant brings on two new agencies of record to handle creative and media planning and buying.

Kroger Turns Trash into Playgrounds

The grocer's recycling initiative hit a major sustainability milestone, with more than 1 million product packages saved from landfills and repurposed for the community.

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