Procter & Gamble (P&G)

The brand’s 'Mic Grab' campaign, featuring two 1990s icons, targets fibermaxxing.

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.

The multibrand collaboration highlights athletes’ influence on women's basketball fans.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

Tarte Cosmetics partnered with Dunkin’ to launch a line of lip products exclusively at Ulta Beauty last summer as Dunkin’ continues to aggressively pursue collaborations with CPG brands.