Procter & Gamble (P&G)

Messerschmitt is now a CMO, but the most significant challenge in his career was transitioning from an engineering mindset to a marketing mindset and being more focused on business, strategy & vision.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season.

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October.

Loblaws marked Marvel’s 85th anniversary by awarding shoppers with collectible cards for bulk purchases.

Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season.