How Albertsons Media Collective Is Building a Smarter Feedback Loop for In-Store Media New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments. Ritz 'Look What's New' Floorstand Mondelez 'Holiday Hosting Express' Aisle Display Mondelez 'Win $500 Cash Prizes' Aisle Display Metro Moi Rewards 'Save Big In The App' Banner Stand Toblerone Holiday Floorstand Mondelez 'Win $500 Prizes' Holiday Spectacular How 7-Eleven Leveraged Powerade, Nerds for 'Bring Your Own Cup Day' 7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors. Mastering Discovery to Win Loyalty Amid Fluid Shopper Expectations Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase. P-O-P Spotlight: Holiday Activations Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season. 1 2 3 4 5 Next Last
