Mastering Discovery to Win Loyalty Amid Fluid Shopper Expectations Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase. P-O-P Spotlight: Holiday Activations Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season. Cadbury 'Discover Your Favourite' Floorstand Cadbury 'Celebrate The Sweetest Season' Floorstand Oreo 'Make Every Moment Merrier' Floorstand Mondelez 'Wholesome And Delicious Snacks' 4-Way Aisle Display 2025 OmniShopper Awards: Collaborative: Brand-Retailer Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. 2025 OmniShopper Awards: Digital Four campaigns won OmniShopper Awards in four "Digital" categories. Sour Patch Kids Case Stacker Toblerone Floorstand First Previous 2 3 4 5 6 Next Last
