Mondelez Intl.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

A creative OOH campaign near ShopRite locations increased awareness and connection outside of stores.

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Four campaigns won OmniShopper Awards in four "Digital" categories.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.