Mondelez Intl.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

Nellson, trade marketing director, knows how strong teams and new processes can add real value to any business, and she thrives on the challenge of making that happen.

A look at the retail launch of the limited edition, horchata-inspired cookies from Mondelez International’s Oreo and singer and actress Selena Gomez.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.