How to Bring National Campaign Power to Regional Retailers HMT Associates' Joe Conti shares the playbook for driving incremental profit growth. Mondelez Boosts In-Store Activations, Value Pricing and Premium Snacks as Shopper Behaviors Shift Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities. Why You Heard 'BelVita' in Coffee Shops — to ShopRite's Benefit A creative OOH campaign near ShopRite locations increased awareness and connection outside of stores. How Albertsons Media Collective Is Building a Smarter Feedback Loop for In-Store Media New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments. How 7-Eleven Leveraged Powerade, Nerds for 'Bring Your Own Cup Day' 7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors. Mastering Discovery to Win Loyalty Amid Fluid Shopper Expectations Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase. P-O-P Spotlight: Holiday Activations Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season. 2025 OmniShopper Awards: Digital Four campaigns won OmniShopper Awards in four "Digital" categories. 2025 OmniShopper Awards: Collaborative: Brand-Retailer Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. Kroger, Mondelez, Disrupt Customer Experience to Deliver Results 'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle. First Previous 1 2 3 4 5 Next Last
