Lowe's

Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

The launch of Mylow Companion marks the retailer's first chainwide rollout of an AI assistant for internal use.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

The home improvement rivals launched similar AI tools to help shoppers with home projects and advice.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.