Lowe's

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

The home improvement rivals launched similar AI tools to help shoppers with home projects and advice.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

This year's guide features curated editorial content and in-depth profiles from 5 leading companies.

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

The retailer has enlisted football stars, its red vest associates and select brand partners for its 360-degree marketing campaign. "All the Ways We Help" showcases Lowe’s tools and services that help improve shoppers’ home game.

P2PI curates need-to-know retail media intel, terms and definitions.

Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app.

Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month.

Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month.

Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI.

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.