Maybelline L'Oreal 'Find Your Perfect Lash Match' Endcap Display Top 'In-Store Experience' Stories from July Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month. L'Oreal's Colorsonic Disrupts Target's Hair Color Aisle The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf. Winning with CPG Brand Collaborations Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space. Target L'Oreal 'Your Best Hair Color' Endcap Display Essie 'Nail The Latest Trends' Endcap Display Garnier Shelf PDQs L'Oreal 'Must-Shop Beauty Haves' Endcap Display Maybelline Illuminated Endcap Why Purpose Connects to Retail Category Leadership Data shows that the health and beauty category has more momentum and competition than ever before. 1 2 3 4 5 Next Last