L'Oreal

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.

Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

The platform provides consumers with personalized, science-driven recommendations.

The experiential campaign promoted new eye pencil shades with a West Coast activation.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.