InMarket

Expanded integration delivers full-funnel outcome measurement and exclusive retail media network audiences directly to Basis users, connecting ad exposure to in-store visits and sales.

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Here are three strategies for OTC brands to craft a shopper-first approach, writes Sharon Glass of InMarket.

The newly announced interactive sessions will explore in-store impact and performance media in a fragmented landscape.

InMarket surveys hundreds of marketers about their investment priorities every fall, but given how volatile the current economic climate is, the digital advertising company decided to do a fresh study in May.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.