Hershey Co.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends.

With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity.

Nostalgic favorites and multi-sensory experiences continue to dominate the categories.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.

A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart.

Menyhart joins Hershey from Kraft Heinz.

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.

Executives from Nestle’s Purina and Bish Creative highlight what attendees can expect from their respective sessions at our flagship event, Nov. 12-14.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.