ShopRite Campaign Promotes Brands, Private Labels for Memorial Day ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign. Retail Radar: Readying for Summer with Savings Recent retail news includes Walmart bringing back a popular pet service for loyalty members. Solutions & Innovations (January-February 2024) We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase. CPG Partners Leverage Kroger for the Holidays Kroger’s aisles were fully decked with secondary displays from various CPG partners. Infographic: Retail Media Successes from Black Friday 2023 Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics. REGGIE Awards: Excellence in Activation We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards. Reese's Plays With Dollar General's App Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app. On Trend: The Plant-Based Food Wave Better-for-you items are gaining popularity and activating in various ways at retail. M&M’s Campaign Empowering Women Highlights Female Spokescandies The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women. Jolly Rancher Recruits Local Artists to Create Packaging, Outdoor Murals The brand tapped artists from New York, Los Angeles and Miami to design street art-inspired, limited-edition packaging for Jolly Rancher gummies as well as outdoor murals. First Previous 2 3 4 5 6 Next Last
