Hershey Co.

A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions.  

The Canadian retailer is running a trio of sweepstakes tied to purchases of products from major brands.

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.

ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign.

Recent retail news includes Walmart bringing back a popular pet service for loyalty members.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Kroger’s aisles were fully decked with secondary displays from various CPG partners.

Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics.

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.