General Mills, Inc.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.

During the opening session at Retail Media Summit Canada, the partners discussed how they are maximizing retail media opportunities internally.

In this webinar, Gopuff and General Mills will discuss how they are solving the off-property and conversion challenges to influence buying decisions by addressing the user experience and improving off-property ad performance.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.

Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.

Seven campaigns won OmniShopper Awards in five "Digital" categories.