General Mills, Inc.

The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.

Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

The iconic Pillsbury Doughboy is celebrating his 60th birthday by doing something never done before: bringing fans into his home through an augmented reality (AR) experience.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.