UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.
The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.
Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.
Recent retail news includes PetSmart expanding its exclusive Nate + Jeremiah line, and Whole Foods Canada working with Instacart for order fulfillment.
The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.