Blue Chip

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.

Session by session notes of the May event compiled by the editors of the Path to Purchase Institute.

Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

Here’s how marketing campaigns achieve multiple goals across functions, writes Blue Chip's Dan Eisenberg.

Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...

The full-funnel campaign includes videos and in-store signage.

Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks.