Effie Case Study: Walgreens' 'People's Choice Awards' Sponsorship P&G Helping Dollar General Honor 'Heroes' Manufacturer fits its stable of products into an integrated, community-themed campaign Marketing to Value Shoppers Understand that value or 'smart' shopping is the new normal as behaviors and attitudes have undergone permanent changes Fisher Promotes Baseball 'Freshness' in Chicago Through partnership with Supervalu chain, nut brand stages cause-based promotion P&G Ties Phone App to 'Future Friendly' Platform Carbon footprint calculator offers specific brand solutions Retailer Event Sponsorships Courtesy of the IEG Sponsorship Report First Previous 2 3 4
