Amazon.com, Inc.

Recent news include Walmart promoting a company veteran to chief merchandising officer and Sam's Club bringing on new agencies of record.

Amazon Anywhere is enabling the sale of physical products, such as apparel and toys, within a new AR mobile game from the makers of Pokemon Go.

Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."

Beginning later this year, third-party ads on Pinterest will direct users to the Amazon online store to purchase items.

Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands.

A new report identifies 23 next-generation Amazon DSP metrics that are better suited to track performance at various stages on the path to purchase for different brand objectives and attributes.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Recent retail news includes a new look for Walmart's digital storefront, and app and Petco's expansion of clean pet care.

PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.